{"id":8913,"date":"2021-11-25T11:21:00","date_gmt":"2021-11-25T11:21:00","guid":{"rendered":"https:\/\/intexsoft.com\/?post_type=blog&#038;p=8913"},"modified":"2022-07-19T12:19:36","modified_gmt":"2022-07-19T12:19:36","slug":"ux-audit-an-invaluable-tool-in-your-app-modernization-arsenal","status":"publish","type":"blog","link":"https:\/\/intexsoft.com\/blog\/ux-audit-an-invaluable-tool-in-your-app-modernization-arsenal\/","title":{"rendered":"UX audit: an invaluable tool in your app modernization arsenal"},"content":{"rendered":"<section  class=\"hero hero-blog \">\n\t<div class=\"content\">\n\t\t\t\t\t<div class=\"hero__overlay\"><\/div>\n\t\t\t\t<div class=\"hero__container\">\n\t\t\t<a href=\"https:\/\/intexsoft.com\/blog\/\">\n\t\t\t\t<div class=\"hero-blog-btn\">\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t<div class=\"hero-blog-date-author\"> November 25, 2021 \u2022 by \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAlexandra &amp;\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tW\u0142odzimierz\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<h1 class=\"hero__title \">UX audit: an invaluable tool in your app modernization arsenal<\/h1>\n\t\t\t\t\t\t\t\t\t\t<div class=\"hero-blog-categories\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero-blog-category\" data-id=\"23\" data-parent=\"0\">\n\t\t\t\t\t\t\tBusiness\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero-blog-category\" data-id=\"25\" data-parent=\"23\">\n\t\t\t\t\t\t\tDesign &amp; Marketing\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"hero-blog-image\">\n\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t<source type=\"image\/webp\" srcset=\"https:\/\/intexsoft.com\/app\/uploads\/uploads-webp\/2021\/11\/360\u0445510-Code-Review_-The-Beginning-of-Application-Modernization-Journe-min-1.jpg.webp\" media=\"(max-width: 480px)\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source type=\"image\/webp\" srcset=\"https:\/\/intexsoft.com\/app\/uploads\/uploads-webp\/2021\/11\/768\u0445773-UX-audit_-an-invaluable-tool-in-your-app-modernization-arsenal-min.jpg.webp\" media=\"(max-width: 992px)\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source type=\"image\/webp\" srcset=\"https:\/\/intexsoft.com\/app\/uploads\/uploads-webp\/2021\/11\/1920x437-UX-audit_-an-invaluable-tool-in-your-app-modernization-arsenal-min.jpg.webp\">\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/intexsoft.com\/app\/uploads\/2021\/11\/360\u0445510-Code-Review_-The-Beginning-of-Application-Modernization-Journe-min-1.jpg\" media=\"(max-width: 480px)\">\n\t\t\t\t\t<source srcset=\"https:\/\/intexsoft.com\/app\/uploads\/2021\/11\/768\u0445773-UX-audit_-an-invaluable-tool-in-your-app-modernization-arsenal-min.jpg\" media=\"(max-width: 992px)\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/intexsoft.com\/app\/uploads\/2021\/11\/1920x437-UX-audit_-an-invaluable-tool-in-your-app-modernization-arsenal-min.jpg\" loading=\"lazy\" alt=\"image\">\n\t\t\t\t<\/picture>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\t\t\t\t\t\t\t\n\t\t\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><section id=\"\"\n\t\t\t\t\t class=\"custom-wysiwyg-editor wysiwyg-portfolio \">\n\t\t<div class=\"content\">\n\n\n\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"custom-wysiwyg-editor__anchors\">\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<p><span style=\"color: #333333;\">Once software reaches maturity, it\u2019s not an easy job to keep it on the right track and avoid obsolescence. No one wants their application to become outdated, slowly descending into oblivion while reaching the end of its product life cycle.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">To stay competitive, organizations need to continuously evaluate and improve the performance of their software solutions and adapt to ever-changing user expectations. A baseline of<\/span> <a href=\"https:\/\/intexsoft.com\/blog\/how-application-modernization-can-boost-your-business\/\">recommended software modernization practices<\/a> <span style=\"color: #333333;\">includes UX audit, code review, functionality extension, and software migration.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">In this article, we\u2019ll focus on UX audit, which is a powerful first step toward effective modernization. Before we dive into details, let\u2019s quickly review<\/span> <a href=\"https:\/\/www.forrester.com\/report\/The-Six-Steps-For-Justifying-Better-UX\/RES117708\">how important UX is for product success<\/a>:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #333333;\">90% of users stopped using an app due to its poor performance.<\/span><\/li>\n<li><span style=\"color: #333333;\">If a page load time is higher than 3 seconds, 40% of the users leave the website.<\/span><\/li>\n<li><span style=\"color: #333333;\">68% of people abandon a form if it requires too much personal information.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #000000;\">The purpose of a UX audit<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">UX audit is an analysis of a product\u2019s usability. It uncovers bottlenecks in the user journey and how software performance may be harming your conversion rate (or other business KPIs).<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">The primary goal of a UX audit service is to enhance the business value of your product. It\u2019s a business tool that supports entrepreneurs, product owners, marketers, and designers in making decisions about software to ensure optimal performance. Its goal is to assess the current strength of your software and provide actionable advice based on the real state of things, avoiding assumptions at all costs.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">It also brings you closer to the users, helps you understand their experience with the system and expectations. It\u2019s not only checking the health of your product; it\u2019s also a way to identify growth opportunities.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">The outcome of the UX audit service consists of a list of performance issues and improvement suggestions. That makes it easy to quickly identify and prioritize what needs to be addressed and make a data-driven decision about the product.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">The UX audit insights and recommendations are aimed at:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #333333;\">Adjusting legacy systems to new industry standards<\/span><\/li>\n<li><span style=\"color: #333333;\">Reducing the cost of maintenance and development<\/span><\/li>\n<li><span style=\"color: #333333;\">Removing bottlenecks in the user journey<\/span><\/li>\n<li><span style=\"color: #333333;\">Improving the product-market fit<\/span><\/li>\n<li><span style=\"color: #333333;\">Enhancing the UI to improve user satisfaction<\/span><\/li>\n<li><span style=\"color: #333333;\">Accelerating conversion rates<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #000000;\">It\u2019s always the right time for a UX audit<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">UX audit supports organizations in achieving different goals; therefore, it\u2019s conducted in many business circumstances. The UX audit service proves particularly effective when you:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #333333;\">Need to evaluate, and ultimately improve, the performance of an existing solution<\/span><\/li>\n<li><span style=\"color: #333333;\">Are determined to better understand, and therefore increase, conversion rates<\/span><\/li>\n<li><span style=\"color: #333333;\">Want to verify our assumptions before we implement a new functionality<\/span><\/li>\n<li><span style=\"color: #333333;\">Are working on a<\/span> <a href=\"https:\/\/intexsoft.com\/blog\/how-to-launch-an-app\/\">new product<\/a> <span style=\"color: #333333;\">and need to validate the design before investing in software development.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #000000;\">Transforming your software with a UX audit service \u2014 what\u2019s the process?<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Let\u2019s now walk through a typical UX audit step by step:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #000000;\">1. Get to know the system and clearly define your business KPIs<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">An effective UX audit has to consider two main interests: users and the business. The<\/span> <a href=\"https:\/\/uxdesign.cc\/measuring-product-design-impact-kpis-nps-ux-wtf-3fe6a26e7400\">KPIs<\/a> <span style=\"color: #333333;\">will set the direction and define goals for the research team. But how to set them? Let\u2019s have a look at some examples:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">\u2014 If you want to improve operational efficiency of an internally used system (such as accounting) your KPIs could be shortening ad hoc time or completing your monthly close.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">\u2014 If you\u2019re managing an ecommerce site, KPIs could be used to decrease the shopping cart abandonment rate or to improve net promoter score.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">\u2014 In the case of a SaaS product, you might be looking at the number of support tickets created or conversion rate from subscribers to customers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Before diving into the specifics of user behavior, auditors will interview stakeholders and interact with the software in order to empathize with the users later into the process.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #000000;\">2. Choose research methods<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">There is no one-size-fits-all audit process. The research methods depend on many requirements, such as: software maturity, your goals, existing documentation, whether it\u2019s more of a health check, a rescue, or a growth attempt. Some of the most widely used UX research methods are:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #333333;\"><strong>User testing<\/strong>: researchers assess how intuitive a system is by working with target software users who interact with the product and perform popular tasks. Alternative solutions can also be tested using this method.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #333333;\"><strong>Quantitative analytics review<\/strong>: designers identify issues with software performance and potential growth areas by analysing usage statistics.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #333333;\"><strong>Competitive analysis<\/strong>: auditors check solutions used by competitors and find the best-performing ones.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #333333;\"><strong>Accessibility review<\/strong>: designers identify usability issues encountered by<\/span> <a href=\"https:\/\/www.worldbank.org\/en\/topic\/disability#1\">people with disabilities<\/a> <span style=\"color: #333333;\">(15% of the world\u2019s population) to make your product accessible to all clients.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #333333;\"><strong>Expert evaluation<\/strong>: UX designers review a product to identify usability issues and potential improvement areas based on their knowledge and experience.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">It\u2019s crucial to stay focused on the overall audit goals, and only follow the leads that are related. It\u2019s very easy to get lost down rabbit holes with specific use cases and waste time exploring threads that will have no impact on the success of the project. Bear that in mind and keep an eye on the timeline.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #000000;\">3. Prepare and prioritize actionable recommendations<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">The aim of the audit is not only to pinpoint usability issues but also to present actionable solutions. The recommendations should consider potential impact on the KPIs and required workload.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">They can be divided into two groups: short- and long-term improvements. Short-term recommendations, the \u201clow-hanging fruit,\u201d are easy to implement and can improve your system performance immediately. For example, reordering navigation to make the most commonly used features easily accessible or adding a progress bar in an online form. The long-term improvements, such as application redesign, changes in information architecture or even a complete content rewrite, fix more complex issues and require more resources (in terms of people, time, and money). A good modernization strategy should include both types of action.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #000000;\">4. Compile findings into a UX audit report<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">The report should present the research data and findings in a clear and easy to understand manner. Does it explain why poor UX on mobile devices is harming your client retention rate? Does it say how to fix it fast and which long-term solutions will address the problem? Does it mention the cost-benefit ratio for each solution? Each recommendation should be backed up by audit findings and come with a comment so that the report is clear to all current and future stakeholders.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #000000;\">5. Implement the improvements and measure the results<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Any recommendation has some kind of expiration date. Even though you don\u2019t need to act upon all audit learnings immediately, bear in mind that user behavior and technology change all the time. If you wait too long, you may have to re-evaluate the findings before taking action.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Make sure you keep track of how the improvements affect your KPIs. It may be a simple spreadsheet or a Google Analytics report. It may be a more advanced monitoring solution, like a custom feature implemented within a system or a tracking add-on that sends push notifications or email updates. What\u2019s important is to really check the numbers to evaluate the performance of your actions. It will also support you in decisions about your software in the future.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">A final \u201cstep\u201d: Don\u2019t run your own UX audit! Team members who already know a system are biased and tend to focus on complex issues (the ones you\u2019re already aware of). They fail to see the obvious and their opinion is prone to sentiment and prejudice.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">External auditors, on the other hand, work on<\/span> <a href=\"https:\/\/intexsoft.com\/portfolio\/\">various applications, websites, markets, and industries<\/a>. <span style=\"color: #333333;\">They bring a fresh perspective and broad experience into your business environment. Agency designers will widen your horizons on the state of your own system.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #000000;\">UX audit is the first step of an effective system modernization<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">It provides hard data to back up your decisions, mitigate the risk, and get ahead of the competition. Modernization is a complex undertaking, and UX audit shows you what has to be done, why, and how important it actually is to product usability.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">At IntexSoft, we can help you kick off your system modernization with a thorough UX audit. Our designers will carefully assess your software\u2019s performance, user needs, and industry standards. Based on what we learn, we\u2019ll provide you with hard data and guidelines, so that you know:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #333333;\">What\u2019s working well and what are the bottlenecks<\/span><\/li>\n<li><span style=\"color: #333333;\">What\u2019s most important from a user perspective and what it means to your KPIs<\/span><\/li>\n<li><span style=\"color: #333333;\">What\u2019s not worth the hassle<\/span><\/li>\n<li><span style=\"color: #333333;\">What you can do to improve your system with little effort<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/intexsoft.com\/contact-us\/\">Drop us a line<\/a> <span style=\"color: #333333;\">and let\u2019s turn your legacy system into a well-oiled machine!<\/span><\/p>\n\n\t\t<\/div>\n\t<\/section>\n\n\n\n<div class=\"post__share-links\">\n\t\t<div class=\"post__share-container\">\n\t\t\t\t\t\t\t<a class=\"post__share-link\" href=\"https:\/\/www.facebook.com\/sharer.php?u=http:\/\/intexsoft.com\/wp-json\/wp\/v2\/blog\/8913&amp;t=UX audit: an invaluable tool in your app modernization arsenal\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"post__share-link-img facebook-white\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"post__share-link\" href=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=http:\/\/intexsoft.com\/wp-json\/wp\/v2\/blog\/8913\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"post__share-link-img linkedin-white\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\n<section id=\"\" class=\"authors \">\n\t\t<div class=\"content\">\n\t\t\t<div class=\"authors-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"authors-title\">Written by<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"authors-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"author-photo\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/intexsoft.com\/app\/uploads\/2021\/07\/825E8D50-CC0F-46FF-BC64-C4ED5F9B3E1A.jpg\" loading=\"lazy\" alt=\"image\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"author-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"author-fullname\"> Alexandra<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"author-position text-tn\"> Marketing Manager<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"author-photo\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/intexsoft.com\/app\/uploads\/2021\/07\/Vladimir.jpg\" loading=\"lazy\" alt=\"image\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"author-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"author-fullname\"> 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So, in this article we are sharing some tricks on how to diversify the interface of your website or application, therefore, improving user experience in order to make users buy goods, subscriptions, etc.<\/p> <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\n\n\n\n\n\n\n\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t<\/section>\n","protected":false},"author":1,"template":"","blog_category":[23,25],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v22.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UX audit: an invaluable tool in your app modernization arsenal - IntexSoft<\/title>\n<meta name=\"description\" content=\"UX audit is an analysis of a product\u2019s usability. 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