{"id":7238,"date":"2020-11-02T15:43:00","date_gmt":"2020-11-02T15:43:00","guid":{"rendered":"https:\/\/www.intexsoft.com\/?post_type=blog&p=7238"},"modified":"2022-07-19T12:38:09","modified_gmt":"2022-07-19T12:38:09","slug":"how-to-launch-an-app","status":"publish","type":"blog","link":"https:\/\/intexsoft.com\/blog\/how-to-launch-an-app\/","title":{"rendered":"How to Launch an App"},"content":{"rendered":"
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November 2, 2020 \u2022 by \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAlexandra &\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAndrew\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

How to Launch an App<\/h1>\n\t\t\t\t\t\t\t\t\t\t
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In the previous article, we were talking about the<\/span>\u00a0protection strategies for your app idea<\/a>. However, that’s not the only thing to care about. In this blog post, we’ll share some marketing tips on how to launch an app: research, pricing strategies, brand awareness, etc. Of course, this is mainly about mobile applications, but many things to be mentioned in this article can imply for the web and desktop applications’ launch as well.<\/span><\/p>\n

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1. Market research on competitors<\/span><\/h2>\n

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Oh, this is a huge one. Many start-upers often believe that their idea is unique, and there are no such products invented earlier. However, this is a big mistake. Of course, your app compared to someone else’s might not look practically the same, but they may share common ideas, some common features, or solve the same problem.<\/span><\/p>\n

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So, we usually advise our clients to conduct such a research primary to the development process, not to repeat someone. In case you didn’t – that’s okay. You still have a chance to stand out. But before we advise on how to do that, let’s shortly clarify how to do such research.<\/span><\/p>\n

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How to research on competitors<\/span><\/h3>\n

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Let’s say you have an app for tracking expenses. So, where do you start? The easiest way is to Google it. You can query different variations like “expense tracker app” or “best budgeting apps,” and Google will suggest all the possible variations. See what is in the listings and do the same on Google Play and App Store. Make a list of at least five competitors, thoroughly study each of them, upload these applications, try them, and take a closer look at their features, pricing model, ratings, customer service, user experience, and interface. Then analyze all the collected information and try to surpass your competitors by the exploitation of their gaps.<\/span><\/p>\n

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You can add some functionality: in the competitor’s review section, users often say what they lack. You may choose a better pricing model – freemium instead of paid, or lower the price a bit, or even create a better user interface. You can take each of these steps to stand out, and even all of them at once.<\/span><\/p>\n

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2. Pricing strategy for new product<\/span><\/h2>\n

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This was slightly mentioned above. What concerns app pricing models, we already have an article solely dedicated to this topic. You can check this<\/span>\u00a0here<\/a>.<\/p>\n

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What concerns the setting of the prices, you should consider the following factors:<\/span><\/p>\n

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