{"id":7157,"date":"2020-11-24T15:05:00","date_gmt":"2020-11-24T15:05:00","guid":{"rendered":"https:\/\/www.intexsoft.com\/?post_type=blog&#038;p=7157"},"modified":"2022-07-19T12:37:51","modified_gmt":"2022-07-19T12:37:51","slug":"app-release-checklist-all-about-marketing-materials","status":"publish","type":"blog","link":"https:\/\/intexsoft.com\/blog\/app-release-checklist-all-about-marketing-materials\/","title":{"rendered":"App Release Checklist: All About Marketing Materials"},"content":{"rendered":"<section  class=\"hero hero-blog \">\n\t<div class=\"content\">\n\t\t\t\t\t<div class=\"hero__overlay\"><\/div>\n\t\t\t\t<div class=\"hero__container\">\n\t\t\t<a href=\"https:\/\/intexsoft.com\/blog\/\">\n\t\t\t\t<div class=\"hero-blog-btn\">\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t<div class=\"hero-blog-date-author\"> November 24, 2020 \u2022 by \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAnastasia\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<h1 class=\"hero__title \">App Release Checklist: All About Marketing Materials<\/h1>\n\t\t\t\t\t\t\t\t\t\t<div class=\"hero-blog-categories\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero-blog-category\" data-id=\"23\" data-parent=\"0\">\n\t\t\t\t\t\t\tBusiness\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero-blog-category\" data-id=\"25\" data-parent=\"23\">\n\t\t\t\t\t\t\tDesign &amp; Marketing\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"hero-blog-image\">\n\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t<source type=\"image\/webp\" srcset=\"https:\/\/intexsoft.com\/app\/uploads\/uploads-webp\/2021\/07\/360\u0445510-App-Release-Checklist_-All-About-Marketing-Materials-min.jpg.webp\" media=\"(max-width: 480px)\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source type=\"image\/webp\" srcset=\"https:\/\/intexsoft.com\/app\/uploads\/uploads-webp\/2021\/07\/768\u0445773-App-Release-Checklist_-All-About-Marketing-Materials-min.jpg.webp\" media=\"(max-width: 992px)\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source type=\"image\/webp\" srcset=\"https:\/\/intexsoft.com\/app\/uploads\/uploads-webp\/2021\/07\/1920x437-App-Release-Checklist_-All-About-Marketing-Materials-min.jpg.webp\">\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/intexsoft.com\/app\/uploads\/2021\/07\/360\u0445510-App-Release-Checklist_-All-About-Marketing-Materials-min.jpg\" media=\"(max-width: 480px)\">\n\t\t\t\t\t<source srcset=\"https:\/\/intexsoft.com\/app\/uploads\/2021\/07\/768\u0445773-App-Release-Checklist_-All-About-Marketing-Materials-min.jpg\" media=\"(max-width: 992px)\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/intexsoft.com\/app\/uploads\/2021\/07\/1920x437-App-Release-Checklist_-All-About-Marketing-Materials-min.jpg\" loading=\"lazy\" alt=\"image\">\n\t\t\t\t<\/picture>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\t\t\t\t\t\t\t\n\t\t\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\"><section id=\"\"\n\t\t\t\t\t class=\"custom-wysiwyg-editor wysiwyg-portfolio \">\n\t\t<div class=\"content\">\n\n\n\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"custom-wysiwyg-editor__anchors\">\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<p><span style=\"color: #333333;\">Publishing applications to the App Store and Play Store is an important process in an app life cycle. The primary step for a <a href=\"https:\/\/intexsoft.com\/mobile-application-development-services\/\">mobile product<\/a>, the anticipation, and excitement of releasing a new version, is centered here.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">And now, when all the development stages have been passed and testing is completed, it&#8217;s time for your application to be released.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">What information do developers need to publish your application correctly? In this article, we&#8217;ll answer this question, frequently asked by our clients.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>The App Release Checklist<\/h2>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #000000;\">1. Name<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">The app name is one of the key elements in building a global app brand. Before choosing something, you need to take a closer look at the app store optimization features.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Each store has a limit on the number of characters in the name. Chopped off app names get less attention from users. Please note that Apple and Google are constantly updating these restrictions:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><b>Google Play:<\/b>\u00a0up to 50 characters.<\/span><br \/>\n<span style=\"color: #333333;\"><b>App Store:<\/b>\u00a0Apple allows up to 30<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Relevant keywords in the title will raise the app in the search algorithm, but try not to add too many. Apple reserves the right to reject to publish an application if the name is too spammed or uses someone else&#8217;s intellectual property.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #000000;\">2. Pay special attention to the icon<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">The user will see it first. The icon should interest the user to get acquainted with the application. After that, the user will read the name and, possibly, go to the application page.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Don&#8217;t make another blue icon if it&#8217;s a trend in your niche.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">However, in pursuit of uniqueness, do not forget to build the right associations and adhere to age restrictions.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Editors&#8217; choice and TOPs show the user the icon, the name of the application, the publisher\u2019s name, and the main category. It is not easy to get into such a list, so by choosing the &#8220;haste&#8221; icon, you risk losing potential users: they may simply pass by your application.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #000000;\">3. Prepare marketing materials<\/span><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #333333;\"><b>Description<\/b><\/span><br \/>\n<span style=\"color: #333333;\">The first 1-3 sentences in the description should describe the application\u2019s idea as clearly as possible and tell what problem it solves. If the app has special merit, it needs to be disclosed in the description. It is desirable to write the second person\u2019s description from the point of view of how the user will use the product.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #333333;\"><b>Screenshots<\/b><\/span><br \/>\n<span style=\"color: #333333;\">A good picture will show what you propose to users to better install on your smartphone than a thousand words. Users will quickly become familiar with the application without downloading it. And they will decide whether they want to use it.<\/span><br \/>\n<span style=\"color: #333333;\">How many screenshots to upload is an open question. On the one hand, we need to visually and profitably demonstrate functionality to the users. On the other hand, you need to create a desire for the user to download the application and see what else is there that was not in the screenshots. Therefore, before taking the maximum number of screenshots, you need to think about their need.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #333333;\"><b>Promo video<\/b><\/span><br \/>\n<span style=\"color: #333333;\">This is an important part of a marketing campaign, as it allows the best presentation of the application to the user. Adding a video is optional by itself, but if you care about users and have time and budget, it is better to do it. Videos should be short (from 30 seconds to 2 minutes) and showcase the app\u2019s most attractive features.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #333333;\"><b>Banner<\/b><\/span><br \/>\n<span style=\"color: #333333;\">In the picture for the &#8220;Recommended&#8221; section, you can demonstrate to potential users the application\u2019s graphical capabilities. This image is required to show the application on different pages of Google Play and the App Store.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #000000;\">4. Terms of use<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">The last but not least point of our app release checklist. If you collect user data, you need to prepare a special agreement. The agreements with the developers from Google and Apple allow the mobile application developer to enter into a license agreement with the end-user. The developer is encouraged to make the text of such a license agreement available in the account or application. When downloading the application, the user must read and agree on the developer\u2019s license for its use.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">In the absence of such a license agreement, the Google and Apple Agreements standard terms apply. At the same time, in the agreement with Google, the license is mentioned in one paragraph, and in the Agreement with Apple, a separate application is provided for these purposes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Key points from the Google Play Software Distribution Agreement that you should be aware of:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #333333;\">you are fully responsible for your product and the content provided in it;<\/span><\/li>\n<li><span style=\"color: #333333;\">you agree to respond to user questions within three business days and \u201curgent questions as defined by Google\u201d within 24 hours;<\/span><\/li>\n<li><span style=\"color: #333333;\">agree to maintain the confidentiality and security of user data;<\/span><\/li>\n<li><span style=\"color: #333333;\">you are not trying to cheat, harm, or mislead the user and Google;<\/span><\/li>\n<li><span style=\"color: #333333;\">you do not distribute prohibited content. All Products distributed via Google Play must comply with the\u00a0<a href=\"https:\/\/support.google.com\/googleplay\/android-developer\/answer\/10177647?hl=en\">Developer Program Rules<\/a>;<\/span><\/li>\n<li><span style=\"color: #333333;\">you authorize Google to refund the full purchase price of a Product or in-app transaction on your behalf if the customer requests a refund at any time after purchase. Removal of the product does not release you from liability to any kind of payment;<\/span><\/li>\n<li><span style=\"color: #333333;\">in general, Google disclaims any liability associated with your product.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">In the App Store, the requirements are similar. If the app collects user data, a link to the privacy policy is needed.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #000000;\">Summarizing<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">When publishing an app, follow Apple and Google guidelines. This will prevent rejections and postponement shifts, which take up to two weeks on average. To achieve high rates of natural downloads, take care of your application\u2019s position in the search results, and make the icon, screenshots, and descriptions unusual, memorable, and intriguing.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Take a holistic approach. The title and the first screenshot should reflect your greatest strength \/ competitive advantage \/ main feature.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">A well-designed application will generate a lot of interest from users and a desire to try your application in action immediately. Hope our App Release Checklist will help you in achieving this!<\/span><\/p>\n\n\t\t<\/div>\n\t<\/section>\n\n\n\n<section id=\"\" class=\"authors \">\n\t\t<div class=\"content\">\n\t\t\t<div class=\"authors-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"authors-title\">Written by<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"authors-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"author-photo\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/intexsoft.com\/app\/uploads\/2021\/07\/f0b3da4e-d23f-4b33-97b5-974fc6475ba3-1-1.jpg\" loading=\"lazy\" alt=\"image\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"author-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"author-fullname\"> Anastasia<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"author-position text-tn\"> Marketing 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href=\"https:\/\/intexsoft.com\/blog\/how-to-monetize-an-app\/\" class=\"our-blog__block-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"our-blog__block-item-image\">\n\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/intexsoft.com\/app\/uploads\/2021\/08\/640x400-How-to-monetize-an-app-min.jpg\" loading=\"lazy\" alt=\"image\" width=\"446\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t height=\"278\">\n\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"our-blog__block-item-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"our-blog__block-item-content-date\">October 12, 2020<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"our-blog__block-item-content-title\">How To Monetize An App<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"our-blog__block-item-content-subtitle\"> <p>The mobile app monetization model you choose will influence its popularity and your profits. A properly selected monetization strategy can increase audience loyalty, attract new users, while an inappropriate one can alienate potential customers.<\/p> <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\n\n\n\n\n\n\n\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/intexsoft.com\/blog\/how-to-launch-an-app\/\" class=\"our-blog__block-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"our-blog__block-item-image\">\n\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/intexsoft.com\/app\/uploads\/2021\/08\/640x400-How-to-Launch-an-App-min.jpg\" loading=\"lazy\" alt=\"image\" width=\"446\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t height=\"278\">\n\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"our-blog__block-item-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"our-blog__block-item-content-date\">November 2, 2020<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"our-blog__block-item-content-title\">How to Launch an App<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"our-blog__block-item-content-subtitle\"> <p>In the previous article, we were talking about the\u00a0protection strategies for your app idea. However, that&#039;s not the only thing to care about. In this blog post, we&#039;ll share some marketing tips on how to launch an app: research, pricing strategies, brand awareness, etc.<\/p> <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\n\n\n\n\n\n\n\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/intexsoft.com\/blog\/how-to-get-your-mobile-app-ready-for-the-holiday-season\/\" class=\"our-blog__block-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"our-blog__block-item-image\">\n\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/intexsoft.com\/app\/uploads\/2021\/07\/640x400-How-to-Get-your-Mobile-App-Ready-for-the-Holiday-Season-min.jpg\" loading=\"lazy\" alt=\"image\" width=\"446\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t height=\"278\">\n\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"our-blog__block-item-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"our-blog__block-item-content-date\">October 8, 2018<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"our-blog__block-item-content-title\">How to Get your Mobile App Ready for the Holiday Season<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"our-blog__block-item-content-subtitle\"> <p>At the present time, mobile applications play a crucial role in the modern digital retail world. If your business wants to make a splash this season and enhance the number of visitors, you need to be sure your app is well designed.<\/p> <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\n\n\n\n\n\n\n\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t<\/section>\n","protected":false},"author":1,"template":"","blog_category":[23,25],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v22.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>App Release Checklist: All About Marketing Materials - IntexSoft<\/title>\n<meta name=\"description\" content=\"Wonder what information may the developers need to publish your application properly? 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