{"id":7148,"date":"2020-11-26T14:54:00","date_gmt":"2020-11-26T14:54:00","guid":{"rendered":"https:\/\/www.intexsoft.com\/?post_type=blog&#038;p=7148"},"modified":"2022-07-19T12:37:47","modified_gmt":"2022-07-19T12:37:47","slug":"e-commerce-cms-solutions-vs-custom-development","status":"publish","type":"blog","link":"https:\/\/intexsoft.com\/blog\/e-commerce-cms-solutions-vs-custom-development\/","title":{"rendered":"E-commerce CMS Solutions vs Custom Development"},"content":{"rendered":"<section  class=\"hero hero-blog \">\n\t<div class=\"content\">\n\t\t\t\t\t<div class=\"hero__overlay\"><\/div>\n\t\t\t\t<div class=\"hero__container\">\n\t\t\t<a href=\"https:\/\/intexsoft.com\/blog\/\">\n\t\t\t\t<div class=\"hero-blog-btn\">\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t<div class=\"hero-blog-date-author\"> November 26, 2020 \u2022 by \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tDora &amp;\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAndrew\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<h1 class=\"hero__title \">E-commerce CMS Solutions vs Custom Development<\/h1>\n\t\t\t\t\t\t\t\t\t\t<div class=\"hero-blog-categories\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero-blog-category\" data-id=\"23\" data-parent=\"0\">\n\t\t\t\t\t\t\tBusiness\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero-blog-category\" data-id=\"21\" data-parent=\"23\">\n\t\t\t\t\t\t\tE-commerce development\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"hero-blog-image\">\n\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t<source type=\"image\/webp\" srcset=\"https:\/\/intexsoft.com\/app\/uploads\/uploads-webp\/2021\/07\/360\u0445510-E-commerce-CMS-Solutions-vs-Custom-Development-min.jpg.webp\" media=\"(max-width: 480px)\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source type=\"image\/webp\" srcset=\"https:\/\/intexsoft.com\/app\/uploads\/uploads-webp\/2021\/07\/768\u0445773-E-commerce-CMS-Solutions-vs-Custom-Development-min.jpg.webp\" media=\"(max-width: 992px)\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source type=\"image\/webp\" srcset=\"https:\/\/intexsoft.com\/app\/uploads\/uploads-webp\/2021\/07\/1920x437-E-commerce-CMS-Solutions-vs-Custom-Development-min.jpg.webp\">\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/intexsoft.com\/app\/uploads\/2021\/07\/360\u0445510-E-commerce-CMS-Solutions-vs-Custom-Development-min.jpg\" media=\"(max-width: 480px)\">\n\t\t\t\t\t<source srcset=\"https:\/\/intexsoft.com\/app\/uploads\/2021\/07\/768\u0445773-E-commerce-CMS-Solutions-vs-Custom-Development-min.jpg\" media=\"(max-width: 992px)\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/intexsoft.com\/app\/uploads\/2021\/07\/1920x437-E-commerce-CMS-Solutions-vs-Custom-Development-min.jpg\" loading=\"lazy\" alt=\"image\">\n\t\t\t\t<\/picture>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\t\t\t\t\t\t\t\n\t\t\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\"><section id=\"\"\n\t\t\t\t\t class=\"custom-wysiwyg-editor wysiwyg-portfolio \">\n\t\t<div class=\"content\">\n\n\n\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"custom-wysiwyg-editor__anchors\">\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<p><span style=\"color: #333333;\">E-commerce is booming now. According to\u00a0<a href=\"https:\/\/www.statista.com\/statistics\/379046\/worldwide-retail-e-commerce-sales\/\">Statista<\/a>, by 2022, global retail e-commerce sales will reach 6.54 trillion US dollars. And it\u2019s twice more than in 2019.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Many businesses are now moving sales online. So if you decide to \u201ccatch the wave\u201d and develop your e-commerce shop, you should know where and how to start and, in particular, how to make it fast and affordable.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #000000;\">How to start an Ecommerce site<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">The process of developing websites for online shopping is basically similar to the process of creating other websites. However, you can run into common mistakes that could lead to losses and a waste of time.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Here are five factors to consider before developing an e-commerce website:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #333333;\"><b>E-commerce platform<\/b><\/span><br \/>\n<span style=\"color: #333333;\">You can either build your own custom CMS solution from scratch or use an out-of-the-box CMS and customize it. Each of these two options has their pros and cons, which we are going to analyze below.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #333333;\"><b>Customer base<\/b><br \/>\n<span style=\"font-weight: 400;\">Consider the expected traffic and the number of customers. A small online store with basic functionality will cost less than, for example, a marketplace targeted at a huge audience. Moreover, this factor also affects the choice of CMS.<\/span><br \/>\n<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #333333;\"><b>Required features<\/b><\/span><br \/>\n<span style=\"color: #333333;\">If you need some specific features to correspond to your <span style=\"font-weight: 400;\">particular <\/span>business, you need to consider them when creating your site.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #333333;\"><b>Marketing<\/b><\/span><br \/>\n<span style=\"font-weight: 400; color: #333333;\">Unfortunately, many companies do not delve into developing a sound marketing strategy before launching a product. Apart from standard online shopping features, consider SEO pecularities, managing the abandoned carts, automated email newsletter, up-sell and cross-sell technologies, chat-bots and other features to drive traffic and convert leads into customers.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #333333;\"><b>UX\/UI design<\/b><\/span><br \/>\n<span style=\"color: #333333;\">Compelling visualization and usability are the keys to grabbing the attention of users in today&#8217;s digital world. A trendy web design that reflects your brand&#8217;s unique style multiplied by a meaningful UX is a long-term investment in your online business.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">These are the fundamental factors that will affect the success of your online store. But the most important here is de\u0441iding between\u00a0 website development from the ground up or CMS solution the store will run on. Let\u2019s look into the details.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #000000;\">Ready-made CMS vs custom development<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">CMS is a content management system, a set of scripts for creating, editing, and managing site content. As already mentioned, you can pick an out-of-the-box CMS and customize it for your needs or develop a 100% custom CMS solution. But what is better? Let\u2019s compare these two options according to the most common aspects important for any business.<\/span><\/p>\n<p>&nbsp;<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7153\" src=\"\/app\/uploads\/2021\/07\/cms-vs-custom-1-1200-min.jpg\" alt=\"\" width=\"1200\" height=\"847\" srcset=\"https:\/\/intexsoft.com\/app\/uploads\/2021\/07\/cms-vs-custom-1-1200-min.jpg 1200w, https:\/\/intexsoft.com\/app\/uploads\/2021\/07\/cms-vs-custom-1-1200-min-300x212.jpg 300w, https:\/\/intexsoft.com\/app\/uploads\/2021\/07\/cms-vs-custom-1-1200-min-1024x723.jpg 1024w, https:\/\/intexsoft.com\/app\/uploads\/2021\/07\/cms-vs-custom-1-1200-min-768x542.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #000000;\">Customization<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">The majority of out-of-the-box solutions offer ready-made e-commerce website templates that can be customized to a certain degree. There are also open-source systems that offer unlimited customizations as their code is in open access. It means you can take any open-source e-commerce CMS solutions, rebuild it and customize it to get the desired functionality and design.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\"><span style=\"color: #333333;\">Leveraging<\/span> <a href=\"https:\/\/intexsoft.com\/ecommerce-development-services\/\">custom eCommerce development services<\/a><\/span>, you get a solution 100% tailored to your particular needs. When drawing up a future online store specification, you can consider each tiny but essential detail. As a result, you\u2019ll get a platform with only those features your business requires.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #000000;\">Costs<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Using an already existing CMS is usually cheaper than developing a custom one. Many platforms are open-source and initially free, but you\u2019ll probably have to pay for add-ons, plugins, and premium prebuilt themes. Some platforms could charge a relatively low fee (up to $300). This fee depends on how complex your online store is: for example, an online shop with hundreds of products and tons of sales will pay much more than a relatively small store.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">So, when it comes to developing an online store using the existing e-commerce CMS solution, the are several things having a significant impact on your budget:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #333333;\">Development of custom logic not standard to chosen CMS<\/span><\/li>\n<li><span style=\"color: #333333;\">Installation, theme adjustment, modification of extensions, customization<\/span><\/li>\n<li><span style=\"color: #333333;\">Third-party integrations, such as inventory system or POS integration<\/span><\/li>\n<li><span style=\"color: #333333;\">QA<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">The development from scratch usually requires a lot more resources: it applies for time, people, and therefore money. In most cases, you\u2019ll pay a double price in comparison with development on popular e-commerce CMS solution. Consequently, you should conduct a detailed financial and beneficial analysis to see if building the solution from scratch is viable for your business.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #000000;\">Time-to-market<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">On average, professional development using ready-made CMS takes at least three months. Ready e-commerce platforms allow us to use and customize one of the templates that significantly speeds up development and delivery.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Since a custom platform is a more complex project, it will take a significant amount of time. Such a <span style=\"font-weight: 400;\">project<\/span> takes six month minimum. In general, the optimal time for e-commerce websites developed from scratch is 12-18 months.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">And the critical notice to both options: the more additional functionality and modules you need, <span style=\"font-weight: 400;\">the more time project development requires<\/span>. Accordingly, the higher will be the final cost, formed to solve your specific tasks<\/span>.<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #000000;\">Maintenance and Tech Support<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Just making a website, getting the result, and stopping there is not the case of a successful business development. Considering trends and changes on the market, you will have to improve the existing functionality over time.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">As already mentioned, existing e-commerce CMS solutions offer ready templates being faster and easier to update. <\/span><span style=\"font-weight: 400; color: #333333;\">Moreover, if you pay for the CMS it usually offers a dedicated support team who you can address anytime. Moreover, you do not need to have any on-site technicians to have everything done correctly. Simply put, maintenance &amp; support si included into the paument package.<\/span><\/p>\n<p><span style=\"color: #333333;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">The maintenance &amp; support of customly developed e-shops requires more resources. Each manipulation, update of a bugfix you dhould address to a vendor who developed the solution. In this case you\u2019d better have a product owner on-site responsible for updates implementation.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #000000;\">Popular e-commerce CMS solutions<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">There are many platforms for building an online store. We gathered those that are suitable to create online stores of various levels of complexity:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><a href=\"https:\/\/woocommerce.com\/\" target=\"_blank\" rel=\"noopener\">WooCommerce<\/a><\/li>\n<li><a href=\"https:\/\/magento.com\/\" target=\"_blank\" rel=\"noopener\">Magento<\/a><\/li>\n<li><a href=\"https:\/\/www.bigcommerce.com\/\" target=\"_blank\" rel=\"noopener\">BigCommerce<\/a><\/li>\n<li><a href=\"https:\/\/www.shopify.com\/\" target=\"_blank\" rel=\"noopener\">Shopify<\/a><\/li>\n<li><a href=\"https:\/\/www.wix.com\/ecommerce\/website\" target=\"_blank\" rel=\"noopener\">Wix eCommerce<\/a><\/li>\n<li><a href=\"https:\/\/www.opencart.com\/\" target=\"_blank\" rel=\"noopener\">OpenCart<\/a><\/li>\n<li><a href=\"https:\/\/www.3dcart.com\/\" target=\"_blank\" rel=\"noopener\">3dCart<\/a><\/li>\n<li><a href=\"https:\/\/www.drupal.org\/\" target=\"_blank\" rel=\"noopener\">Drupal<\/a><\/li>\n<li><a href=\"https:\/\/wordpress.com\/\" target=\"_blank\" rel=\"noopener\">WordPress<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n\n\t\t<\/div>\n\t<\/section>\n\n\n\n<section id=\"\" class=\"banner-mini schema-blue \">\n\t\t<div class=\"banner-mini-content\">\n\t\t\t<div class=\"banner-mini-info\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"banner-mini-title fg-title\">Save a ton of time<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"banner-mini-subtitle fg-subtext\">If you\u2019d like to get a detailed breakdown of those CMSs, you can get our free CMS Guide with eCommerce CMS comparison!<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/intexsoft.com\/ebook-cms-choice-migration-issues\/\"  target=\"_self\"  class=\"banner-mini-link btn btn_color_secondary banner__button\">Let me see<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<picture class=\"banner-mini-image-picture\">\n\t\t\t\t\t\t\t\t\t<source type=\"image\/webp\" srcset=\"https:\/\/intexsoft.com\/app\/uploads\/uploads-webp\/2021\/09\/Frame-1221.png.webp\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"banner-mini-image\" loading=\"lazy\" src=\"https:\/\/intexsoft.com\/app\/uploads\/2021\/09\/Frame-1221.png\"\n\t\t\t\t\t\t alt=\"image\">\n\t\t\t<\/picture>\n\t\t<\/div>\n\t<\/section>\n\n\n<section id=\"\"\n\t\t\t\t\t class=\"custom-wysiwyg-editor wysiwyg-portfolio \">\n\t\t<div class=\"content\">\n\n\n\n\t\t\t\t\t\t\t\n\t\t\t\t<div class=\"custom-wysiwyg-editor__anchors\">\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">But not all of them can cope with high traffic, some of them have only paid options, and some are not so easy to use for non-technicians.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">And in case you\u2019ve decided to develop a website using ready builders, drawing on <a href=\"https:\/\/intexsoft.com\/ecommerce-development-services\/\">our e-commerce development experience<\/a>, we would offer to consider the Magento platform.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Magento is the platform that meets the majority of business needs and perfectly covers such processes as marketing, third-party integration, SEO, scaling. Magento is one of the most scalable website building tools, and it benefits from a large community. However, it also requires a lot of developer skills and significant investment.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Let&#8217;s evaluate the features of the platform.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #000000;\">Why Magento?<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Magento has one of the most extensive functionality you will ever find in terms of E-commerce software. It is the exact reason why the majority of Magento customers are large businesses.<\/span><\/p>\n<p>&nbsp;<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7154\" src=\"\/app\/uploads\/2021\/07\/cms-vs-custom-2-1600-min.jpg\" alt=\"\" width=\"1600\" height=\"1129\" srcset=\"https:\/\/intexsoft.com\/app\/uploads\/2021\/07\/cms-vs-custom-2-1600-min.jpg 1600w, https:\/\/intexsoft.com\/app\/uploads\/2021\/07\/cms-vs-custom-2-1600-min-300x212.jpg 300w, https:\/\/intexsoft.com\/app\/uploads\/2021\/07\/cms-vs-custom-2-1600-min-1024x723.jpg 1024w, https:\/\/intexsoft.com\/app\/uploads\/2021\/07\/cms-vs-custom-2-1600-min-768x542.jpg 768w, https:\/\/intexsoft.com\/app\/uploads\/2021\/07\/cms-vs-custom-2-1600-min-1536x1084.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #000000;\">Content management<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Magento has a user-friendly and intuitive administration interface. Using the control panel, without any additional tools, you can:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #333333;\">Enrich the product catalog;<\/span><\/li>\n<li><span style=\"color: #333333;\">Upload, view, and edit images;<\/span><\/li>\n<li><span style=\"color: #333333;\">View statistics of visits and sales;<\/span><\/li>\n<li><span style=\"color: #333333;\">Edit attributes and their values;<\/span><\/li>\n<li><span style=\"color: #333333;\">Assign related and similar products;<\/span><\/li>\n<li><span style=\"color: #333333;\">Manage pricing rules and many more.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">It also offers a powerful tool for filtering the catalog by both product and system attributes and import and export data for processing.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #000000;\">Marketing<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">The system allows:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #333333;\">Implement cart and catalog pricing rules;<\/span><\/li>\n<li><span style=\"color: #333333;\">Manage discounts and promotions for selected products;<\/span><\/li>\n<li><span style=\"color: #333333;\">Manage banner sites;<\/span><\/li>\n<li><span style=\"color: #333333;\">Automatic email distribution;<\/span><\/li>\n<li><span style=\"color: #333333;\">Manage abandoned carts;<\/span><\/li>\n<li><span style=\"color: #333333;\">Apply up-sell and cross-sell technologies;<\/span><\/li>\n<li><span style=\"color: #333333;\">Maintain sales statistics and analyze business performance.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #000000;\">SEO (Search engine optimization)<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Magento has not spared such an important aspect and offers special functionality:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #333333;\">Bulk editing of page metadata;<\/span><\/li>\n<li><span style=\"color: #333333;\">Automatic generation of the sitemap;<\/span><\/li>\n<li><span style=\"color: #333333;\">Creation of pages with product collections according to specified filters and the ability to edit them separately from other pages.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #000000;\">Scalability<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">An online store on Magento can withstand any load, regardless of its stage of growth. The system remains stable when:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #333333;\">There are sharp loads during the high increase of visitors during promotions and sales;<\/span><\/li>\n<li><span style=\"color: #333333;\">A large number of orders;<\/span><\/li>\n<li><span style=\"color: #333333;\">Constant high user activity on the site.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #000000;\">Third-party integration<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">An online store on Magento can be integrated with:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #333333;\">Payment systems;<\/span><\/li>\n<li><span style=\"color: #333333;\">Analytics systems;<\/span><\/li>\n<li><span style=\"color: #333333;\">Courier services;<\/span><\/li>\n<li><span style=\"color: #333333;\">CCRM systems;<\/span><\/li>\n<li><span style=\"color: #333333;\">ERP systems and many others.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #000000;\">Community and Enterprise editions<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">There are two versions of the platform: Community and Enterprise Edition.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Magento Community is distributed for free. It uses the same core as Magento Enterprise, is stable, and has flexible customization options using modules. Magento Enterprise differs from the free version in advanced functionality: faster page loading, the ability to segment users, more marketing tools, an integrated automatic backup system.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">To sum up, Magento is an optimal tool for business of any size, and it has a variety of tools to help your business grow. And along with that, Magento development requires such resources as a dedicated dev team, time, and money.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #000000;\">Our experience with Magento<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">We\u2019ve got 50+ Magento development projects behind our back: some of them we migrated, and some of them we developed from scratch. The most memorable one was a web application that we developed and than migrated for <a href=\"https:\/\/intexsoft.com\/portfolio\/web-app-for-koawach\/\">Koawach online shop<\/a> &#8211; at that time they were a startup selling hot drinks made of cacao and guarana.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Initially, Koawach co-founders hired our team to create a simple custom eCommerce solution on Magento. A month before the release, the clients were invited to the famous German TV show \u201cDie H\u00f6hle Der L\u00f6wen\u201d. They expected an enormous increase in visitors and orders. So the real challenge was to develop a web application, which could keep up with a sharp traffic boost.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">In such circumstances we\u2019ve had to take action very quick. IntexSoft specialists worked on payment systems integration, logistic systems integration, and also created a unique custom backend part for the platform.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">The dev team developed the innovative system architecture and integrated it into the project. For proper usability, we also developed the responsive version of the platform. This allows easy access to the website via mobile devices.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Speaking of the ordering process, each buyer gets a confirmation letter after the order is done. Considering an expected great boost in visitors and, in particular, buyers, there was a threat of email spam blocking and the client\u2019s system could get blacklisted. In order to avoid blocking and blacklisting, in the case of mass email distribution, our team tested various public servers and chose Gmail SMTP Server, where it was possible to set daily limits for letters auto sending. Control over the number and frequency of sending was carried out by the order management system.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">The project involved third-party payment systems, protected by standard security protocols. Two-level security provided a secure protocol (HTTPS) between the browser and the server, and a secure protocol between the server and payment systems.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">At the data center, all servers are closed in the internal network, which is not accessible from the outside through the firewall (DMZ). Only the end user\u2019s requests pass through the first firewall. Access to the database, thanks to the second protection level, can only be done via one particular device by a certain protocol.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">So, the final result was a web application with the following features:<\/span><\/p>\n<ul>\n<li><span style=\"color: #333333;\">Ability to handle 1,000,000 visits and 100,000 transactions per second.<\/span><\/li>\n<li><span style=\"color: #333333;\">Support of various payment methods (Vorkasse, Bankverbindung, PayPal, Sofort)<\/span><\/li>\n<li><span style=\"color: #333333;\">Responsive design<\/span><\/li>\n<li><span style=\"color: #333333;\">Ability to make mass email distributions, without the risk of getting blacklisted.<\/span><\/li>\n<li><span style=\"color: #333333;\">Byer\u2019s personal account (after registration).<\/span><\/li>\n<li><span style=\"color: #333333;\">Customer reviews<\/span><\/li>\n<li><span style=\"color: #333333;\">Customer journey through the additional informative content about products and recipes.<\/span><\/li>\n<li><span style=\"color: #333333;\">Search for Koawach offlinel shops.<\/span><\/li>\n<li><span style=\"color: #333333;\">Detailed product catalogues.<\/span><\/li>\n<li><span style=\"color: #333333;\">Add products to cart and pay via 4 types of payment.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #000000;\">Summarizing<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Comparisons in the tech world are a popular topic for discussion. When choosing a technology or a platform for your next project, you should pay attention to your initial goals to make the most reasonable decision.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">In the case of e-commerce websites, the business should understand what is vital for them: full customization and unique UX\/UI\/features which are possible with solutions developed from scratch, or time-to-market and cost savings, possible with the e-commerce CMS solutions. But, in high competition, most businesses choose CMS platforms that help them be &#8220;faster and stronger.&#8221;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">If you decided to develop an online store, we highly recommend the Magento solution. We&#8217;ve been developing online shops on Magento for 11 years. Having a lot of experience in that area and a bunch of Magento specialists, we guarantee high quality and smooth solution delivery. <a href=\"https:\/\/intexsoft.com\/contact-us\/\">Contact us<\/a> for a free consultation.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/section>\n\n\n\n<section id=\"\" class=\"authors \">\n\t\t<div class=\"content\">\n\t\t\t<div class=\"authors-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"authors-title\">Written by<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"authors-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"author-photo\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/intexsoft.com\/app\/uploads\/2021\/07\/Darya.jpg\" loading=\"lazy\" alt=\"image\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"author-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"author-fullname\"> Dora<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"author-position text-tn\"> Marketing Manager<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"author-photo\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/intexsoft.com\/app\/uploads\/2021\/07\/Andrew.jpg\" loading=\"lazy\" alt=\"image\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"author-info\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"author-fullname\"> Andrew<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"author-position text-tn\"> Head of Dev Department<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/section>\n\n\n<div class=\"post__share-links\">\n\t\t<div class=\"post__share-container\">\n\t\t\t\t\t\t\t<a class=\"post__share-link\" 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<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\n\n\n\n\n\n\n\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/intexsoft.com\/blog\/migration-to-a-new-cms-the-best-practices\/\" class=\"our-blog__block-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"our-blog__block-item-image\">\n\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/intexsoft.com\/app\/uploads\/2018\/10\/640x400-CMS.jpg\" loading=\"lazy\" alt=\"image\" width=\"446\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t height=\"278\">\n\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"our-blog__block-item-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"our-blog__block-item-content-date\">March 15, 2024<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"our-blog__block-item-content-title\">Migration To A New CMS: The Best 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All they need is to fill in content and download updates.<\/p> <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\n\n\n\n\n\n\n\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/intexsoft.com\/blog\/legacy-cms-signs-your-website-needs-a-revamp\/\" class=\"our-blog__block-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"our-blog__block-item-image\">\n\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/intexsoft.com\/app\/uploads\/2021\/09\/640x400-LEGACY-CMS.jpg\" loading=\"lazy\" alt=\"image\" width=\"446\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t height=\"278\">\n\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"our-blog__block-item-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"our-blog__block-item-content-date\">March 23, 2024<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"our-blog__block-item-content-title\">Legacy CMS: Signs Your Website Needs a Revamp<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"our-blog__block-item-content-subtitle\"> <p>According to the Content Marketing Institute, only 16% of marketers indicate they have the right technology for the content management system (CMS) and are using it to its full potential.<\/p> <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\n\n\n\n\n\n\n\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/ul>\n\t\t<\/div>\n\t<\/section>\n","protected":false},"author":1,"template":"","blog_category":[23,21],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v22.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-commerce CMS Solutions vs Custom Development - IntexSoft<\/title>\n<meta name=\"description\" content=\"What to choose when developing an e-shop - an e-commerce CMS solution or a website from scratch? 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