{"id":6350,"date":"2018-12-03T08:07:00","date_gmt":"2018-12-03T08:07:00","guid":{"rendered":"https:\/\/www.intexsoft.com\/?post_type=blog&p=6350"},"modified":"2022-07-19T12:45:25","modified_gmt":"2022-07-19T12:45:25","slug":"marketing-planning-software-a-problem-solver-for-marketers","status":"publish","type":"blog","link":"https:\/\/intexsoft.com\/blog\/marketing-planning-software-a-problem-solver-for-marketers\/","title":{"rendered":"Marketing Planning Software – A Problem-Solver for Marketers"},"content":{"rendered":"
\n\t
\n\t\t\t\t\t
<\/div>\n\t\t\t\t
\n\t\t\t\n\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t\t
December 3, 2018 \u2022 by \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAlexandra\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

Marketing Planning Software – A Problem-Solver for Marketers<\/h1>\n\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\tBusiness\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\tBusiness Process Automation\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\"image\"\n\t\t\t\t<\/picture>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\t\t\t\t\t\t\t\n\t\t\n\n\n
\n
\n\t\t
\n\n\n\n\t\t\t\t\t\t\t\n\t\t\t\t
\n\t\t\t\t<\/div>\n\t\t\t\t\t\t

Efficiency, the so-called anathema of our modern-day life, is the characteristic needed in every area and every worker. In our rapidly developing world, where the amount of data is increasing extremely, multitudes of specialists get overwhelmed. This problem especially affects marketers. The\u00a0<\/span>statistics<\/a>\u00a0claim 62% of marketing workers often feel overwhelmed and 85% are unable to utilize data. These high rates are really terrifying.<\/span><\/p>\n

 <\/p>\n

 <\/p>\n\"\"<\/a>\n

 <\/p>\n

 <\/p>\n

Moreover, the implication of data overload is a waste of money. Based on the<\/span>\u00a0survey<\/a>, it is expected around 30% of marketing budgets will go to pot.<\/span><\/p>\n

 <\/p>\n

As we see, the complexity in data management results in reduced marketing efficiency. Huge amounts of various data and poor strategic capacity lead to marketers stress and budget shortfalls. For these reasons there is a need for marketing planning software.<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

Different Software<\/h2>\n

 <\/p>\n

It is the era of marketing. Never before have marketers had a greater choice of tools. It is well-known, where there`s a demand, there`s a supply. The need for planning software results in a diversity of apps and programs which meet certain criteria. It`s a big wheel of the main types of software, which include various apps with their own features developed for specific needs.<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

Marketing Calendar Software<\/h3>\n

 <\/p>\n

A marketing calendar is a `must-have` for every advanced marketing department. However, it represents something different from our usual personal calendars.<\/span>\u00a0A marketing calendar\u00a0supports group work, it helps to agree on work priorities and build up working processes. People in a company should understand what’s going on in their marketing department.<\/span><\/p>\n

 <\/p>\n

The variety of marketing calendar programs and apps allows companies to choose one that fits perfectly. Every one of them has its own features, aimed at meeting specific challenges. Here are our choices in this category:<\/span><\/p>\n

 <\/p>\n

CrossCap<\/span><\/h3>\n

 <\/p>\n

The<\/span>\u00a0CrossCap<\/a> is a marketing planning software aimed to help marketing departments plan and control the activities in several divisions. It helps in monitoring the efficiency of marketing initiatives. Here are the main functions and features of this calendar:<\/span><\/p>\n

 <\/p>\n