{"id":6097,"date":"2018-10-29T11:31:00","date_gmt":"2018-10-29T11:31:00","guid":{"rendered":"https:\/\/www.intexsoft.com\/?post_type=blog&p=6097"},"modified":"2022-07-19T11:28:56","modified_gmt":"2022-07-19T11:28:56","slug":"web-to-print-how-to-find-the-most-suitable-solution","status":"publish","type":"blog","link":"https:\/\/intexsoft.com\/blog\/web-to-print-how-to-find-the-most-suitable-solution\/","title":{"rendered":"Web-To-Print: How to Find the Most Suitable Solution"},"content":{"rendered":"
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October 29, 2018 \u2022 by \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAlexandra\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

Web-To-Print: How to Find the Most Suitable Solution<\/h1>\n\t\t\t\t\t\t\t\t\t\t
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It\u2019s time to step into the 21st century and inject digital technology into internal business processes to stop drowning in piles of paper and gallons of ink. For those open to innovation and ready to join the e-world, an automated Web-to-Print tool offers a new way of direct printing.<\/span><\/p>\n

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The Essence Of Web-to-Print Technology<\/span><\/h2>\n

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Web-to-Print is a prepress process filling the gap between digital content in the global network and commercial print production. Designed primarily for online shops, their clients and in-house graphic designers, this technology allows creating, editing, personalizing, distributing and approving different layouts (business cards, brochures, souvenirs, or any other kind of printed products) in electronic form before printing.<\/span><\/p>\n

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That\u2019s how businesses can manage major marketing efforts via a single tool, optimizing and automating the workflow. When trying to figure out what Web-to-Print solution most specifically fits your business, you should determine the working areas you want to cover: improvement of customer service, expansion of functionality, marketing management, workflow automation or other advancements. Below, you can get acquainted with the main Web-to-Print categories offering unique solutions and benefits for business owners and their customers. Determine your primary goal and choose!<\/span><\/p>\n

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Categories of Web-to-Print Systems<\/span><\/h2>\n

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Since this technology provides the entire ecosystem with diversified solutions for each unique case, generally, we can divide business models for Web-to-Print portals into five core categories based on goal-setting parameters:<\/span><\/p>\n

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1. Print procurement<\/span><\/h3>\n

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With<\/span>\u00a0Web-to-Print\u2019s ecommerce-style feature, clients can independently create, edit and place print orders on the online portal without the help of the company\u2019s designers or managers.<\/span><\/p>\n

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The mechanism is friendly: the user enters a specialized portal, selects the product he wants to print, and fills in the order parameters as circulation, number of pages, binding type, and more. Customizing a ready template is also possible. Alternatively, a client can load his file (with or without a preflight component), enter delivery information and pay for the order in a convenient way. The Web-to-Print system checks the customer’s file for errors, creates a verification report, calculates the cost of manufacturing taking into account the cost of delivery. Distribution of the issued print orders is carried out either automatically or manually by the typography operator. After printing is complete, the customer receives an email stating his request is ready for shipment.<\/span><\/p>\n

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This plan offers significant advantages including the reduction of human error impact on the process of creating and executing the work, as well as acceleration of numerous routine operations.<\/span><\/p>\n

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Screenshot from Printerous (see on\u00a0https:\/\/www.printerous.com<\/a>).<\/em><\/p>\n

The users can easily place print orders on the portal.<\/em><\/p>\n

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2. Online book publishers<\/span><\/h3>\n

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Online book printing gives every person the ability to design and print his\/her own book from home by uploading a PDF-version of it. Via print-on-demand book services, you can make a paperback or hardcover copy of a book with high-quality photos or pictures. Especially significant is the possibility to deal with e-books. Providers as\u00a0<\/span>Lulu.com<\/a>\u00a0and<\/span>\u00a0PrintingforLess.com<\/a> widely use this Web-to-Print model, as they not only sell printed products but also allow users to create and sell their books through the website.<\/span><\/p>\n

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\"\"<\/a>Screenshot from Lulu (see on\u00a0https:\/\/www.lulu.com\/<\/a>). The user can create, publish and sell his\/her book on the platform.<\/em><\/p>\n

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3. Marketing management<\/span><\/h3>\n

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In comparison with the previous two categories, this Web-to-Print solution focuses on a company\u2019s branding and promotion issues without connection to print service providers. You can create a web storefront and design it according to your business specifics. Your organization is able to control templates, logos, and other materials providing free access to authorized users and maintaining your brand identity.<\/span><\/p>\n

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A Web-to-Print system can be used to make one template suitable and easy-customizable for all your marketing materials. It\u2019s an advantageous option for your marketing departments as now they can manage brand elements more efficiently. Web-to-Print also transforms the way of conducting email marketing campaigns. You can upload data from your CRM system to the module and create personalized print or web mailings with a personal address to each client. A great benefit is centralized billing and reporting showing you how users are spending their print dollars.<\/span><\/p>\n

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4. Document management<\/span><\/h3>\n

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The majority of companies are engaged in daily processing of large arrays of information on paper and electronic devices. Inefficient management of documents takes a lot of time and resources. Web-to-Print solutions for creating and managing documents are relevant if:<\/span><\/p>\n

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