{"id":6057,"date":"2018-10-01T09:37:00","date_gmt":"2018-10-01T09:37:00","guid":{"rendered":"https:\/\/www.intexsoft.com\/?post_type=blog&p=6057"},"modified":"2022-07-19T12:45:49","modified_gmt":"2022-07-19T12:45:49","slug":"5-dos-and-donts-for-launching-your-eshop","status":"publish","type":"blog","link":"https:\/\/intexsoft.com\/blog\/5-dos-and-donts-for-launching-your-eshop\/","title":{"rendered":"5 Do’s and Don’ts For Launching Your eShop"},"content":{"rendered":"
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October 1, 2018 \u2022 by \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAlexandra\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

5 Do’s and Don’ts For Launching Your eShop<\/h1>\n\t\t\t\t\t\t\t\t\t\t
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A few years ago, people primarily shopped in local stores complete with parking, bad weather, long lines, and wobbly shopping carts. When online shopping was available, people felt uncomfortable using their credit cards and giving personal information to cyber-shops.<\/span><\/p>\n

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However, the world has changed. Consumers may still be concerned about the security of online shopping, but a majority of them are prepared to buy on the Internet. The eCommerce industry is booming, and current retail trends show 52% of users around the world prefer online shopping.<\/span><\/p>\n

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Don\u2019t # 1: Forget about customer reviews and high-resolution images<\/h2>\n

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Reviews are a simple and effective way to make users trust your products. Add comments and review options. Also, be sure you use photos of high quality. The clients won’t buy items if they have poor quality pictures.<\/span><\/p>\n

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Do: Use attractive photos and a feedback page<\/span><\/h3>\n

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Your customers remember 70% of what they see and read. Big product photos along with quality web design are the two main points you should focus on if you want to have an eStore that is pleasing to the eye. And a clear feedback page is the perfect opportunity to collect the information about the brand.<\/span><\/p>\n

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Screenshot from Free People (see on www.freepeople.com<\/a>)<\/em><\/p>\n

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Don\u2019t # 2: Open an online store and give up<\/h2>\n

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Unless you\u2019re competing solely on price, your website needs to be more than just a shop. You should be one step ahead since established brands have a customer base that trusts them and turns to them first for any needs.<\/span><\/p>\n

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Do: Create unique ideas<\/span><\/h3>\n

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As a new seller, you have neither a brand nor the ability to cut costs; use your unique product knowledge and skills to offer something unique. Write high-quality blog posts, add a link to your products, and establish yourself as an expert.<\/span><\/p>\n

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Screenshot from FiftyThree (see on www.fiftythree.com<\/a>)<\/em><\/p>\n

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Don\u2019t # 3: Think SEO is a bad idea<\/h2>\n

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Bloggers have it easy. They can write hundreds of words a day of unique content, and if it\u2019s good enough, people visit their sites. Unfortunately, eCommerce isn\u2019t like that. It is particularly vulnerable to SEO problems, and many online stores have found themselves struggling in the relegation zone after the last few years of Google algorithm changes.<\/span><\/p>\n

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Do: Create a successful SEO strategy<\/span><\/h3>\n

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Optimize your product pages using special keywords. Use friendly URLs. Make the most of user-generated content (e.g. comments, reviews). Avoid duplicate content since it drags your site down. Have well-thought-of internal links. This reduces your bounce rates as people have something to click on. All in all, use Google Analytics to have a deeper knowledge of everything happening on your site.<\/span><\/p>\n

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A great example is <\/span>Zappos<\/a>. They:<\/span><\/p>\n

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