{"id":11967,"date":"2022-07-18T09:58:46","date_gmt":"2022-07-18T09:58:46","guid":{"rendered":"https:\/\/intexsoft.com\/?post_type=blog&p=11967"},"modified":"2022-07-18T09:58:49","modified_gmt":"2022-07-18T09:58:49","slug":"use-these-ecommerce-ui-ux-insights-to-win-more-conversions","status":"publish","type":"blog","link":"https:\/\/intexsoft.com\/blog\/use-these-ecommerce-ui-ux-insights-to-win-more-conversions\/","title":{"rendered":"Use These Ecommerce UI\/UX Insights to Win More Conversions"},"content":{"rendered":"
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July 18, 2022 \u2022 by \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tAlexandra &\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tW\u0142odzimierz\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

Use These Ecommerce UI\/UX Insights to Win More Conversions<\/h1>\n\t\t\t\t\t\t\t\t\t\t
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Factors like site speed, brand reputation, and data security all help determine whether customers will use your eCommerce website or go elsewhere. But in the current era of personalization, customer experience is the crucial determining factor in site conversions.<\/span><\/p>\n

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With top brands like Nike championing today\u2019s focus on user experience, business owners worldwide are embracing eCommerce<\/span> UI\/UX design<\/a> to boost engagement and increase ROI.<\/span><\/p>\n

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In this article, we\u2019ve gathered insights from top brands to help you revamp the user experience on your eCommerce platform in order to attract more customers and increase conversions.<\/span><\/p>\n

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Mobile-first design<\/span><\/h2>\n

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Data from Statista shows that over<\/span> 6.2 billion people<\/a> own smartphones \u2014 and that number continues to grow. Besides, over<\/span> 60% of active online shoppers<\/a> have made at least one purchase using their smartphones.<\/span><\/p>\n

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With these figures in mind, your business will benefit by devoting more attention to the mobile shopping experience. This means that your designers should first build prototypes for mobile screens before adapting the design to larger devices.<\/span><\/p>\n

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Another reason to focus on the mobile experience is that it helps SEO. WebFX claims that<\/span> 74% of users will return to your site<\/a> if the mobile experience is top-notch. And not only that, but Google also considers mobile usability when indexing sites.<\/span><\/p>\n

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Therefore, optimizing your site for mobile will help your rank higher as well as attract more customers.<\/span><\/p>\n

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Clear navigation<\/span><\/h2>\n

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The menu should always be accessible on all devices. For your site\u2019s desktop version, use a sticky menu to ease navigation. You could also push the menu to the side or use the hamburger menu for both smartphones and tablets.<\/span><\/p>\n

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Apart from the menu, consider using a visual hierarchy to guide your users to related sections and categories on the page. You can also add breadcrumbs to the page to help the users know where they are on your site.<\/span><\/p>\n

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Additional features like a \u201cScroll back to the top\u201d button will help users save time on your website \u2014 this increases the likelihood of them completing a purchase.<\/span><\/p>\n

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Optimized search<\/span><\/h2>\n

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You have to make it easy for users to find information on your site without having to sift through several pages. Advanced search filters and keyword suggestions make it easy for shoppers to find specific items based on those items\u2019 unique characteristics.<\/span><\/p>\n

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Voice search is another feature that most business owners neglect during eCommerce UI\/UX design. If you don\u2019t see the need to optimize your eCommerce platform for voice search, just know that you are eliminating over<\/span> 27% of your potential audience<\/a>.<\/span><\/p>\n

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Even if you are not in a hurry to implement voice search, use image search to make it easier for potential buyers to find your product. Other notable features that can help showcase your products include QR-codes, bar codes, and NFC tags.<\/span><\/p>\n

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360\u00b0 product overview<\/span><\/h2>\n

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One hindrance to online shopping is that shoppers don\u2019t have the freedom to try out goods before buying them. But forward-thinking brands have figured out ways to bridge this gap.<\/span><\/p>\n

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As an online store owner, you can display your goods in a real-life setting using influencer-generated video reviews and demonstrations. YouTube channels like<\/span> Unbox Therapy<\/a> help brands market their products and demonstrate how to use them.<\/span><\/p>\n

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You can also kick things up a notch by using AI-powered virtual reality or augmented reality to deliver a realistic test drive for shoppers.<\/span><\/p>\n

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L\u2019Oreal uses<\/span> ModiFace, a virtual makeup visualizer<\/a>, to enable virtual try-on for their cosmetic products.<\/span><\/p>\n

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So, if you own an online<\/span> cosmetic shop<\/a>, you can steal this idea to improve the user experience and outclass your competitors.<\/span><\/p>\n

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For products like sneakers and clothing materials, you can use a 3D rendering to display a 360-degree overview of the product.<\/span><\/p>\n

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Optimized checkout page<\/span><\/h2>\n

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The checkout page is the last step of the buyer\u2019s journey on your site. But most eCommerce site owners have yet to realize that most people abandon their purchases at this stage \u2014 and this accounts for<\/span> 23% of abandoned carts<\/a>.<\/span><\/p>\n

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Source: Statista<\/a><\/figcaption><\/figure>\n

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This hesitation to convert could result from a frustrating checkout filled with endless text fields. Or the shopper might be skeptical about using the payment portal on your site because it lacks trust badges.<\/span><\/p>\n

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One surefire solution to this problem is to adopt a one-page checkout form. By reducing the required information to only essential personal info and shipping details, you\u2019ll reduce the path to payment, thus decreasing the likelihood of cart abandonment.<\/span><\/p>\n

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Source: Convert Cart<\/figcaption><\/figure>\n

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Here is a one-page checkout example from<\/span> Under Armour<\/a>. This checkout form works because it contains everything on a singular, UX-pleasing page. Note that the payment options include PayPal and gift cards.<\/span><\/p>\n

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Other brands like Amazon and Nike also use simplified checkout pages to improve the user experience.<\/span><\/p>\n

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Optimized product page<\/span><\/h2>\n

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Most business owners flood the product page with unnecessary information. Stop doing this; it only overwhelms the person trying to buy one product.<\/span><\/p>\n

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Source: Toptal<\/a><\/figcaption><\/figure>\n

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Follow these tips to optimize the user experience on your product page:<\/span><\/p>\n